The 'mistake' was only a mistake in retrospect,

That is true. I'm sure management though New Coke was genius too. Coke must have had taste test clinics, and the data told them it was a good idea. It's been so long, I really don't remember what it tasted like. Google's AI thing says that, adjusting for splits and divis, the return on a share of Coke bought when New Coke was introduced, in 85, would be 950,000%. Apparently, adjusting for splits, a share of KO in 85 cost 53 cents, so seems the company recovered it's footing. But then, Coke holds quasi-religious status. People have shrines to Coke in their homes. I have never heard of anyone having a Cracker Barrel shrine in their home. Probably something that management, of any company, should do, before launching an image change, is see if artifacts of the existing image are "collectable"?

Steve

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