No. of Recommendations: 3
The real genius behind all of this was David Axelrod:
Permission structures, a term taken from advertising, was Axelrod’s secret sauce, the organizing concept by which he strategized campaigns for his clients. Where most consultants built their campaigns around sets of positive and negative ads that promoted the positive qualities of their clients and highlighted unfavorable aspects of their opponents’ characters and records, Axelrod’s unique area of specialization required a more specific set of tools. To succeed, Axelrod needed to convince white voters to overcome their existing prejudices and vote for candidates whom they might define as “soft on crime” or “lacking competence.”
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In other words, while most political consultants worked to make their guy look good or the other guy look bad by appealing to voters’ existing values, Axelrod’s strategy required convincing voters to act against their own prior beliefs. In fact, it required replacing those beliefs, by appealing to “the type of person” that voters wanted to be in the eyes of others.
left wingers are particularly affected by their social structures and peer pressure; just look around any blue neighborhood and count the number of "In this house we believe" signs that collective affirm all the progressive catechisms they're required to chant on demand.
