This company goes out of its ways to do mischief. Messing with people is in its DNA.

Meanwhile, its base business is degrading at an alarming rate. The company doesn’t seem to care.

In a strange turnaround, search engines don’t want you to search for anything. That’s because searching leads you on a journey—and Google doesn’t want you to leave their platform.

The search engine was invented as your gateway to the web. The inventors of this technology tried to index every page on the Internet—so that you could find anything and everything.

That was an exciting era. Search engines were like train stations or airports. They took you all over the world.

At Google today, the goal is the exact opposite. You never leave the station.

Techies once described the Internet as a digital highway. But we need a different metaphor nowadays. Web platforms want to trap you on their app, and keep you there forever.

So, instead of a digital highway, we have a digital roach motel. They let the roaches check in—but not check out.

Yes, you are the roach in this business model.

I’m sorry to say that there’s no room service at this roach motel. But there is AI available round-the-clock.

It will answer your questions. Maybe not very well, but tough luck.

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