I have noticed that if you click the results of some searches it keeps you in chrome instead of going to the link.
For example if I search on "ssd drives", there is a list at the top called "Popular Products" and if you click on one, a side window opens.

I also always ignore the AI stuff.

Right now most things are getting worse and worse.

Streaming's golden age has ended with more and more ads, more expensive and even ads on premium "no ads" subscriptions.
The internet is just more and more cluttered with virus and malware and links that aren't what you want.
Amazon has nearly endless sponsored content when you search for a product.
You can't buy a sports ticket without ticketmaster or other service fees added, often $10+, even if you buy them at the box office (ball park).

The one thing that has puzzled me is why do advertisers seem to have endless budgets for ads?
I can't recall ever clicking on an ad on any internet website intentionally. Most TV ads I can't even remember what they were advertising. Many of the streaming ads that I can remember just seem to be advertising shows on a service I'm already paying for.

Best to use alternative products when possible. Different browsers, search engines, etc.