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The week's question
In December 2024, in the thread "Re: BRK: Why Not XOM?", BreckHutHigh asked the members: "What about the long road trips with kids?" This week it is put to everyone again. The button below opens the small thread re-asking it - read what others have said so far, then give your own answer as an ordinary reply.
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Stocks A to Z / Stocks G / Alphabet (GOOG)
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Author: BreckHutHigh ⎊  😊 😞
Number: of 442 
Subject: AI helping, not hurting search..
Date: 08/07/25 5:49 PM
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No. of Recommendations: 5
Posted on GOOGL's website yesterday:

AI in Search is driving more queries and higher quality clicks

We continue to send billions of clicks to the web every day and are committed to prioritizing the web in our AI experiences in Search.

August 6, 2025
Liz Reid
VP, Head of Google Search

"Overall, total organic click volume from Google Search to websites has been relatively stable year-over-year. Additionally, average click quality has increased and we’re actually sending slightly more quality clicks to websites than a year ago (by quality clicks, we mean those where users don’t quickly click back — typically a signal that a user is interested in the website). This data is in contrast to third-party reports that inaccurately suggest dramatic declines in aggregate traffic — often based on flawed methodologies, isolated examples, or traffic changes that occurred prior to the roll out of AI features in Search.

blog.google - AI search driving more queries higher quality clicks


Market rumors of search's demise are greatly exaggerated.
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This community has written 442 posts about Alphabet. The article-length ones it recommended most:
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